April 8, 2013


Businesses showcase offerings

BizJoe McIntyre/staff photographer
Cayuga Medical Center nurse Kathy Elliason, center, talks to visitors of the 2013 Business Showcase Saturday at the J.M. McDonald Sports Complex.

Staff Reporter

Cortland resident Lilli Krauklis came to the 29th annual Cortland County Business Showcase Saturday to see how Cortland was growing.
Krauklis, who is retired from Pall Trinity in Cortlandville, said she used to take part in the showcase as a vendor but this year she was viewing it from the other side of the booth.
“We wanted to see what businesses were showing up, we’re interested to see what’s thriving and what might not be thriving,” said Krauklis, who came with her husband, Pete, also a Pall employee.
Krauklis said she noticed an emphasis on health in the showcase this year, as places like Cayuga Medical Center and Cortland Regional Medical Center displayed nutritional information about sugar and calorie content in foods. She said she thinks this is because health care is becoming a pressing issue with rising costs associated with health problems.
“Seniors, I see a lot of seniors asking good questions,” Krauklis said.
Krauklis and her husband were watching a cooking display put on by Chris Xaver, a Tompkins Cortland Community College professor who hosts a cooking show on public television. Xaver explained to the crowd the various benefits of healthy cooking at her display.
Bob Haight, executive director of the Cortland County Chamber of Commerce, said the Business Showcase offered a car show as a new attraction this year. The Chamber of Commerce sponsors the Business Showcase yearly.
It teamed with CNY Mustang and All Ford Club, Seven Valley Street Rods and Dryden Motor Club to display about 30 cars ranging from 1923 models to new muscle cars in the ice rink at the center.
Haight said there were more than 70 booths at the showcase this year.
At Hoop Fit, Susan Williams explained to interested participants the benefits of hula hooping for fitness. Williams said the activity strengthens core muscles and increases flexibility in the spine, important benefits while aging. Williams is from Interlaken but teaches classes in Trumansburg and also puts on demonstrations locally for functions at Cortland Regional Medical Center, for example.
“I want people to be able to find an exercise they like and will do,” she said. Williams said people will only stick to an exercise regimen they enjoy and hula hooping is something for all ages and skill levels.
All someone has to do is “try it,” she said.
Nick Pizzola, owner of Plan First Computer Services, was displaying Nexlink computers in a large booth at the middle of the showcase. Pizzola said his Groton Avenue firm offers IT services for small to midsize businesses and helps companies make decisions about software upgrades.
“We’ll take a computer that’s 10 years old and help people get something new that will last another 10 years,” Pizzola said.
At the Izaak Walton League of America booth, archery targets were set up to entertain children.
David Hauck, vice president of the local chapter, explained the league’s mission is to conserve natural resources. The chapter allows the Cortland Field Archers the use of its grounds off Route 41A in Homer.
Pat Hapgood, a member of the league’s board of directors, said the league encourages outdoor activities.
“Getting kids outside and picking up a stick instead of an Ipod,” Hapgood said.
Margaret Wheelock, of McGraw, said she comes to the showcase yearly to get ideas about things to buy and what is in the community. Her husband, Gary, was eyeing a Kawasaki utility terrain vehicle for sale by CNY Powersports and she said the two of them “do a lot of dreaming” at the showcase.
Besides dreaming about purchases, people could also get practical advice for healthy living at the showcase.
Chiropractor Dr. Otto Janke was photographing people and digitizing the images to show how their posture signals that their spine may be out of alignment.
“The wild part is that where the stress is isn’t always where the pain is,” Janke said as he looked at a photo of a person he had just taken.
He said the photographing tool is useful to show people things they may not be aware of and then he can work with them to correct problems, such as forward head posture, something that can cause headaches and nerve damage.
“The biggest thing is to get people to know what’s going on if they don’t know how to get help,” Janke said. “The more you know about health, the healthier you’re going to become.”

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