January 20, 2022

Pop-up event in Cortland puts focus on buying local

‘Keeping our money here’

Kevin Conlon/city editor

Artist Molly Reagan, left, discusses her work Friday during the first Winter Pop-up event at the Experience Cortland office on Main Street in Cortland.

The lobby of the Experience Cortland office on Main Street in Cortland was transformed Friday into a marketplace and showcase for locally made products, including art, jewelry, desserts and beauty products during the first of three planned Winter Pop- Up events.

“They are all from Cortland County,” said Candace Rozansky, manager of the Experience Cortland visitor center at 42 Main St. “It is hyper-local. It is keeping our money here.”

Rozansky said the event, which will be repeated from noon to 6 p.m. the next two Fridays, features a mix of offerings, including artists, crafters, confectioners, and distillers and brewers.

Participating businesses Friday included Baked by Amanda, Cortland Beer Co., Daisy Hollow, Elf Cup and Maslin’s Guarden.

Kate Navickas of Cortland said she and a friend stopped after seeing an Instagram post. She said she likes to support local businesses.

“There’s a lot of cool stuff,” said Navickas, who bought citrus hand lotion and facial mask from Emily Harding, owner of Daisy Hollow Farm in Harford.

“These niche things get us out for people who like to buy local, and I get to meet other artisans,” Harding said.

Molly Reagan, an artist who owns Good Neighbor Art in Cortland, said the event gave her an opportunity to expand her reach for potential customers and encourage people to buy from local producers. She said she usually gets customers for her portraits and murals through word of mouth or online.

“This keeps dollars in the Cortland economy,” said Reagan, who had painted the mural on the walls of the Experience Cortland office. “It’s better than buying from the Walmarts of the world.”

“It’s meeting other vendors and seeing what’s out there,” added Julia Maslin, owner of Maslin’s Guarden, who was selling plant holders, dream catchers and other products.

Sam Daniels, owner of Elf Cup, sat at a small table selling jewelry she made, noting she will open a shop, Elfcup Boutique, on south Main Street in Cortland early next year to have her own permanent storefront.

“It’s really exciting,” Daniels said of her business plan.